Small Business Goes Social: How to Combine Traditional Relationship Marketing Methods with Social Media Marketing to Put Your Marketing on Steroids Larry Myers

ISBN: 9780615485188

Published: May 17th 2011

Paperback

114 pages


Description

Small Business Goes Social: How to Combine Traditional Relationship Marketing Methods with Social Media Marketing to Put Your Marketing on Steroids  by  Larry Myers

Small Business Goes Social: How to Combine Traditional Relationship Marketing Methods with Social Media Marketing to Put Your Marketing on Steroids by Larry Myers
May 17th 2011 | Paperback | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 114 pages | ISBN: 9780615485188 | 4.11 Mb

What is considered to be the most profitable skill required for running a small business? Its not keeping the shelves stocked. Its not managing employees. Its not even having a good product. No. The most important skill is marketing your business.MoreWhat is considered to be the most profitable skill required for running a small business?

Its not keeping the shelves stocked. Its not managing employees. Its not even having a good product. No. The most important skill is marketing your business. Why? Well, the only time you can bring money into your business is if you sell something. You cant stock the shelves unless you have money to buy the stuff to put on the shelves. And you cant pay your employees unless you have money come in the business from selling stuff.

A good product might as well be a piece of junk in a box if nobody knows it exists. Thats where marketing comes in. Marketing is how you communicate to the public that you have a good product, that you offer a good consumer experience and that they should buy from you, rather than one of your competitors.

Marketing is also the most misunderstood skill on the planet. Poor marketing is perhaps why 65% of new businesses close their doors within 2 years, and over 85% of businesses dont make it 8 years before going under. Since most of your competition doesnt understand how to market properly, to bring in amazing results in little to no time puts you well ahead of the game. So just knowing a few simple things will put you at a great advantage. In the land of the blind, the person with one eye is KING!

Within this book youll find the 8 most powerful - and profitable - marketing strategies so you can become the king in your area in as quickly as 90 days or less. Small Business Goes Social takes small business owners through a marketing action plan to: 1.Make the most out of current customers 2.Conduct more effective offline, and print media marketing 3.Implement social media and mobile media marketing This guide is created by small business owners who for 25 years have implemented almost every marketing strategy available for their own small businesses and now consult with small business owners sharing their experience in developing and implementing marketing strategies for online and offline marketing.

If youre looking for marketing theory or a university-level course on marketing, youll need to look elsewhere. However, if you want specific how-to, action-based strategies you can implement right away, this book is for you. It will show you techniques to on first maximize your relationship with existing customers and then use marketing tools and social media to recruit new customers. Included is an explanation of using Facebook, Twitter, LinkedIn, and YouTube channels to enhance marketing with lead capture websites, autoresponders, and other online activities.

Poor marketing is why many small businesses open and then close shortly afterward. A small business simply cannot afford to market as companies such as McDonalds and Wal-Mart do, so why try? Todays marketing for small businesses and entrepreneurs is based on relationships, whether the marketing is done online or offline. Social media has brought us to this point where small businesses should take the best from old offline marketing methods and adopt the new social media methods explained in this book, combining the two for maximum effect. The most profitable skill you can have to run your small business is to be an effective marketer.

Dont let your organization slow to a stand-still. Read Small Business Goes Social, implement the suggested actions, and reap the rewards in enhanced profits.



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